oki-ni

in saville row, the street of fine tailoring, trendy shoppers can find the unusual street wear shop oki-ni. well known brands like levi’s, evisu and paul smith supply the shop with 10-100 pieces of limited edition clothes as specified by oki-ni. unlike the rest of the fashion industry where the time taken from sample to the time the actual garment arrives in the shop can be about a year. oki-ni’s founder paddy mehan’s concept shortens this process to a few weeks. the results are extremely rare and sought after designer pieces, for example the adidas wolf-fish shoe (pictured). an icelandic fisherman managed to catch enough wolf-fish for adidas to be able to manufacture thirteen pairs. all shoe's, clothes and hat sizes are available to try on in the shop. it is not possible to buy them there and then. oki-ni is a cash free zone. ordering is done on the laptop in the shop or from home. two days later, orders can be collected or sent to the client’s house. oki-ni has closed their london showroom and operates now online only.

oki-ni.com

                                       

© Urban Canyons 2012