laden showroom

on brick lane in east london's trend district shoreditch is the laden showroom, a shop for alternative designer fashion. london's new talents rent space here to get their latest designs seen. the reasonably priced clothes are handcrafted, embroidered or constructed from second hand clothes. designs such as the punk inspired outfits from charles of london can't be found on the high street. the showroom is run by siblings adele and berry laden. 34 upcoming designers sell at laden. some are fresh from fashion school. the collections have names such as escape or johnnie loves rosie. even top designers such as stella mccartney come to the showrooms to get inspiration from the latest designs. the shop is open daily from 12.00-18.30.

                                       


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