joie

fashion designer joie creates her own collections since 1993. she is well known for her ‘cinderella service’, too. joie cuts tattered designer pieces and everyday clothes in its parts to re-design them. the product of the two-day work, which costs between £15 and 75, could be send directly to any catwalk. the most popular are joie’s labelled t-shirts. for £25 joie converts every cheap shirt into an embroidered unique specimen. since madonna’s brixton academy entrance in ‘britney spears’ and ‘christina aguilera’ t-shirts, the whole of london is crazy for these pieces.

joie
10 museum street
london w1
tube station tottenham court road

                                       


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